Since its inception, the North American Sauna Society (NASS) has focused on promoting the benefits of the authentic sauna experience. While there are many amazing thermal experiences available – from traditional sauna to steam rooms and everything in between – the word “sauna” often creates confusion among people. The name is often used loosely to describe almost all modes of thermal therapy.
We are about to launch a new membership category; public/ commercial saunas. Fulfilling sauna bathing is a process that repeats itself; the elements are hygiene, heat, cool off, rest and hydration. In order to honor the maximum sauna bathing pleasure and give customers a way to benchmark establishments, we are excited to embark upon an ambitious endeavor: the development of criteria for rating a sauna bathing experience.
Google searches for “home saunas” are up 73% compared to last year – a significant jump in popularity. We believe this is a great opportunity to educate sauna bathers, owners and operators about the elements that create the ultimate sauna bathing experience.
We have gathered a representative group of sauna professionals, both in North America and overseas, for the task. Once we get to the next phase, we will gladly also welcome other sauna enthusiasts to take part in the project and spread the word.