Life wears on the body and mind, with stress and illness taking their toll.
Sauna is a wonderful counterbalance to the ailments of modern existence.

"If liquor, tar and sauna don't help... it's fatal." - old Finnish proverb

Traditional Nordic sauna offers a reset in a busy, stressful world.
The sauna process is meditative, requiring us to slow down, think, listen, and feel.

Modern technologies have connected the world in unprecedented ways.
Unfortunately, this broad connection can result in a loss of deep social interaction.
In sauna there echoes the lost art of presentness.  

Fact: cell phones melt in the sauna  ; )

Our mission is to support the growth of meaningful sauna culture and business in North America by promoting authentic practices, guiding best standards, and educating the public—elevating the sauna experience and understanding for now and for generations to come.

Help us map out the best löyly in North America!

Become a Sauna Ambassador

Love sauna? Join the North American Sauna Society’s Ambassador Program and turn your passion into purpose. As an approved ambassador, you'll be trained and vetted to share real, meaningful reviews of public saunas across North America. We’re partnered with Finlandia Foundation National for cultural oversight to help define quality standards, educate the public, and shape a sauna map highlighting the best authentic experiences. Sauna isn’t just something we talk about—it’s something we live, feel, and pass on.