Sauna Is...
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Revitalization
Photo credit: Sauna360 Inc.
Revitalization
Photo credit: Sauna360 Inc.
Life wears on the body and mind, with stress and illness taking their toll.
Sauna is a wonderful counterbalance to the ailments of modern existence.
"If liquor, tar and sauna don't help... it's fatal." - old Finnish proverb
Ultimate Relaxation
Photo credit: TyloHelo USA
Ultimate Relaxation
Photo credit: TyloHelo USA
Traditional Nordic sauna offers a reset in a busy, stressful world.
The sauna process is meditative, requiring us to slow down, think, listen, and feel.
The Original Social Network
Photo credit: Lisa Diedrich/ DFL
The Original Social Network
Photo credit: Lisa Diedrich/ DFL
Modern technologies have connected the world in unprecedented ways.
Unfortunately, this broad connection can result in a loss of deep social interaction.
In sauna there echoes the lost art of presentness.
Fact: cell phones melt in the sauna ; )
A MULTI-Sensory Experience
A MULTI-Sensory Experience
Our mission is to support the growth of meaningful sauna culture and business in North America by promoting authentic practices, guiding best standards, and educating the public—elevating the sauna experience and understanding for now and for generations to come.
Workshops
Workshops
Mobile Sauna Insurance 101: A Workshop with TCA Insurance
Running a mobile sauna business? Wondering how to protect your investment, your clients, and yourself? Join us for Mobile Sauna Insurance 101, the first in our new Sauna Industry Workshop Series, presented by the North American Sauna Society in partnership with TCA Insurance. Representatives Hannah Moran and Cliff Miller from TCA Insurance — creators of SaunaShield, a specialized coverage for mobile saunas — will walk you through the essentials of protecting your business on the road. You’ll learn: ✅ What types of insurance every mobile sauna operator should have ✅ How to ensure your sauna, trailer, and equipment are properly valued and covered ✅ Common pitfalls and how to avoid them ✅ Real examples from sauna owners across North America Whether you’re just getting started or already running a thriving sauna-on-wheels, this session will help you operate safely and confidently. Join us for this free, open-to-the-public event.
Ambassador program
Ambassador program
Help us map out the best löyly in North America!
Become a Sauna Ambassador
Love sauna? Join the North American Sauna Society’s Ambassador Program and turn your passion into purpose. As an approved ambassador, you'll be trained and vetted to share real, meaningful reviews of public saunas across North America. We’re partnered with Finlandia Foundation National for cultural oversight to help define quality standards, educate the public, and shape a sauna map highlighting the best authentic experiences. Sauna isn’t just something we talk about—it’s something we live, feel, and pass on.